About AF Advisors
A Delhi-based, independent loan advisory built by finance professionals — for clients who want the right deal, not just a fast one.
Sumit Grover – Director, AF Advisors Pvt. Ltd.
Mr. Sumit Grover, Director of AF Advisors Pvt. Ltd., is a pioneer and distinguished professional in the financial services industry, bringing with him over 22 years of rich and diverse experience in Home Loans, Mortgage Finance, Loan Against Property, and other structured financial solutions.
Since founding AF Advisors in 2004 (previously known as Anju Finance Pvt. Ltd.), Mr. Grover has been at the forefront of the company's growth and evolution, establishing it as a trusted and professionally driven financial advisory firm.
His deep industry knowledge, strategic vision, and strong understanding of the lending ecosystem have enabled the organization to build enduring relationships with customers, banks, and NBFCs. An industry veteran and visionary leader, Mr. Grover possesses extensive expertise in understanding complex financial requirements and aligning them with the most suitable lending solutions.
Over the course of more than two decades, he has developed a reputation for strategic financial guidance, transparent advisory, strong lender relationships, and customer-centric execution. His leadership is driven by the belief that financial advisory is not merely about arranging finance, but about creating the right financial pathway for every customer. Under his stewardship, AF Advisors continues to pursue a vision of professional excellence, innovation, integrity, and sustainable growth, with a strong focus on simplifying the financing journey for individuals, entrepreneurs, and businesses.
His experience spans Home Loans, Loan Against Property (LAP), Mortgage Finance, Balance Transfer, Overdraft/CC facilities, and customized financial solutions.
"Our vision is to go beyond arranging finance — to understand every customer's requirement, provide the right guidance, and create a seamless path towards their financial goals."
With more than two decades of industry expertise, Mr. Sumit Grover continues to serve as a strategic leader and driving force behind AF Advisors, strengthening its position as a trusted financial advisory partner for customers across Delhi & NCR and major cities of India.
Our Mission
Our mission is to provide trusted, transparent, and customer-focused financial advisory services that help individuals, entrepreneurs, and businesses find suitable financial solutions. We understand that every client has different financial needs and goals, so we provide personalized guidance and carefully evaluate available loan options. With professional expertise, strong relationships with banks and NBFCs, and a commitment to integrity, we aim to make the financing process simple, efficient, and hassle-free. Our focus is on building long-term relationships through quality service, clear communication, and responsible financial guidance.
Our Vision
Our vision is to become a trusted and leading financial advisory partner known for transparency, professionalism, innovation, and customer satisfaction. We aim to simplify the financial journey by providing clients with reliable guidance and suitable financing opportunities based on their individual requirements. Through strong lender relationships, modern technology, and continuous improvement, we strive to deliver seamless and efficient financial services. Our goal is to build lasting relationships with our clients and support individuals and businesses in achieving their financial goals with confidence and clarity.
Why clients choose to work with AF Advisors
Awards & recognition from leading banks and NBFCs
A few of the milestones our partner banks and NBFCs have recognised us for.